contentheree
Step 1: Define Your Goal
Before creating any content, ask yourself:
What do I want to achieve with this?
Brand awareness
Engagement or community growth
Lead generation / sales
Education or entertainment
How will I measure success? (views, saves, clicks, sign-ups, etc.)
�� Example:
Goal: Build awareness for my handmade jewelry brand and increase Instagram followers by 20% in 3 months.
�� Step 2: Know Your Audience
Understand who you’re speaking to. Define:
Age, location, gender (if relevant)
Interests, habits, problems, desires
Platforms they use (e.g., YouTube vs TikTok vs LinkedIn)
�� Example:
Target: Women aged 20–35 who love boho fashion and value handmade, sustainable items.
�� Step 3: Choose Your Core Topics (Content Pillars)
Pick 3–5 main themes that align with your goals and audience interests.
These become your “content pillars.”
�� Example for a jewelry brand:
Behind-the-scenes (process, materials, stories)
Styling tips
Customer testimonials
Sustainability education
Product launches
�� Step 4: Brainstorm Content Ideas
For each content pillar, list specific content ideas or formats.
| Pillar | Content Ideas |
| Behind-the-scenes | “How I make each necklace,” “My workspace tour” |
| Styling tips | “3 ways to style boho jewelry,” “Mixing metals guide” |
| Testimonials | “Customer review highlights,” “Before/after photos” |
| Sustainability | “Where I source eco-friendly materials,” “Why I upcycle” |
��️ Step 5: Plan Your Content Calendar
Create a weekly or monthly content plan. Include:
Platform (Instagram, YouTube, Blog, etc.)
Post type (video, carousel, story, etc.)
Caption / key message
Call to action (CTA)
�� Tools to help:
Notion, Trello, Asana (for planning)
Google Sheets (for calendar tracking)
Later, Buffer, or Metricool (for scheduling)
�� Step 6: Prepare Before Shooting/Writing
Gather all resources:
Scripts or talking points
Visuals (images, b-roll, graphics)
Hashtags and captions
Brand colors and fonts
✅ Tip: Batch your work — plan one day for scripting, one for shooting, one for editing.
�� Step 7: Publish → Analyze → Improve
After posting:
Track performance (engagement, reach, conversions)
Identify what works and what doesn’t
Adjust your next month’s plan accordingly
�� Example:
If “styling tip reels” get the most saves, make more of them next month.
Bonus Tips
Always stay consistent with tone and style.
Mix educational + entertaining + promotional content.
Keep your audience at the center — what they find valuable matters most.
Would you like me to help you create a ready-to-use content planning template (Google Sheet or Notion-style) so you can organize ideas, schedule, and goals easily?
