�� Step 1: Define Your Goal

Ask yourself:

What’s the purpose of this content?

(e.g., brand awareness, sales, education, engagement)

What action do you want your audience to take?

(e.g., follow, subscribe, buy, share)

Example:

Goal: Increase Instagram engagement by 20% this month through educational reels about skincare.

�� Step 2: Know Your Audience

Research and understand:

Who are they? (age, gender, interests, challenges)

What do they care about?

Where do they spend time online?

When are they most active?

Tip: Create a simple audience persona (a fictional profile of your ideal follower).

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�� Step 3: Choose Your Content Type

Select the best format for your goal and platform:

Short-form: Reels, TikToks, YouTube Shorts

Long-form: Blog posts, YouTube videos, podcasts

Visual: Infographics, carousels, memes

Interactive: Polls, quizzes, live Q&As

�� Step 4: Do Topic Research

Find ideas that fit your niche and audience:

Use tools like Google Trends, AnswerThePublic, or Hashtag research.

Check what’s performing well for competitors.

Look at common questions or pain points in your comments or DMs.

�� Step 5: Plan Your Content Calendar

Create a monthly or weekly schedule:

Balance types of posts (educational, entertaining, promotional, personal)

Plan for key dates or events (holidays, launches)

Use tools like Notion, Trello, or Google Sheets

Example Plan:

Day	Content Type	Topic	Platform	Goal
Mon	Carousel	“5 Tips for Clear Skin”	Instagram	Educate
Wed	Reel	“Morning Routine Mistakes”	Instagram	Engage
Fri	Story Poll	“Which product do you use?”	Instagram	Interact

✍️ Step 6: Script & Draft Content

Outline your main points or write the script before creating visuals or filming.

For a video:

Hook (first 3 seconds)

Value (main message)

CTA (Call-to-Action: “Follow for more,” “Check the link,” etc.)

For written content:

Headline → Hook

Body → Value

Ending → CTA

�� Step 7: Design & Produce

Use consistent brand elements (colors, fonts, logo)

Use tools like Canva, CapCut, or Adobe Express

Keep visuals clean, readable, and on-brand

�� Step 8: Post, Measure & Adjust

After posting, track:

Engagement (likes, comments, saves)

Reach (views, impressions)

Conversions (clicks, signups, sales)

Use the data to adjust your future content strategy.

Would you like me to make you a content planning template (e.g., in Google Sheets or Notion style) that you can start using right away?