🧠 1. Define Your Goal

Ask yourself:

• What’s the purpose of this content? (Educate, entertain, inspire, promote, etc.)
• What action do you want your audience to take after consuming it?

🎯 Example:
Goal: Increase brand awareness and attract new followers.
Action: Encourage viewers to share the post or follow your page.

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👥 2. Know Your Audience

Before you make anything, understand:

• Who are they? (Age, location, interests, profession)
• What are their pain points or desires?
• Where do they spend their time online?

🎯 Tip: Create an “audience persona” — a simple profile of your ideal viewer/reader.

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💡 3. Brainstorm Content Ideas

Generate ideas that align with your goals and audience. You can use:

• Keyword or trend research (use Google Trends, TikTok Creative Center, etc.)
• Customer FAQs — what do people often ask about your topic?
• Competitor analysis — what works for others in your niche?

🎯 Idea example: If your niche is fitness, ideas could be:

• “5 Quick Home Workouts for Busy People”
• “How to Stay Motivated to Exercise in Winter”

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🗓️ 4. Make a Content Plan / Calendar

This helps you stay consistent and organized.

Include:

• Content type: (video, post, reel, blog)
• Topic/title
• Platform
• Publishing date
• CTA (Call To Action)

📅 Example:

Date	Platform	Topic	Type	Goal	CTA
Nov 6	Instagram	Morning Routines	Reel	Engagement	Comment your routine
Nov 8	YouTube	“How to Plan Content Like a Pro”	Video	Education	Subscribe

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🧩 5. Outline Your Content

Before creating, make a structure or script:

• Hook (grab attention)
• Main points (educate or entertain)
• CTA (encourage action)

🎬 Example for a short video:

1. Hook: “Struggling to plan your content? Let me make it easy for you.”
2. Tips: Show 3 quick steps.
3. CTA: “Save this post to plan your next content week!”

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🎨 6. Gather Resources

Prepare everything you’ll need:

• Visuals (photos, clips, graphics)
• Music
• Scripts or captions
• Hashtags or tags

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⚙️ 7. Create, Edit & Optimize

Use your plan as a blueprint — then record, design, or write your content.

• Keep your tone and visuals consistent with your brand.
• Optimize for the platform (e.g., aspect ratio, hashtags, titles).

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📈 8. Post & Analyze

After posting:

• Track results (views, engagement, saves, shares).
• Learn what works and refine your plan for next time.

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If you’d like, I can help you create a ready-to-use content planning template (Google Sheet or Notion style) — would you like me to make one for you?